About Us

You know that feeling when you're getting ready and something just... works? Not in a "look at me" way. Just that quiet kind of good where you catch yourself in the mirror and smile a little.

Yeah. That's the whole thing, really.

So, what's Zummer?

Zummer is Indo-western wear for when you want to feel put together without the effort. Co-ord sets and dresses that work for brunch, work for markets, work for that random plan that comes up at 6 PM.

Comfortable fabrics. Indian prints that feel modern, not costume-y. Earthy colors. Silhouettes that just fit without being a whole thing.

Basically, clothes that just let you be you.

The Vibe

Some days you want to feel a little dressed up. Some days you want to throw something on and go. Most days? Somewhere in between.

That's where Zummer pieces live. Not too casual, not too extra. Just that sweet spot where you feel good and don't have to think about it.

Indo-fusion that honors the print-loving, color-loving, comfortable-first-but-make-it-cute sensibility. If you've ever stood in front of your wardrobe thinking "I have nothing that just... works" — hi, hello, that's why we exists.

How It Started

Someone got tired of either looking overdressed or feeling underdressed. Wanted pieces that felt Indian but modern. Comfortable but elevated. Easy but intentional.

Turns out, a lot of people felt the same way.

So here we are. Making clothes for people who want to feel good in what they wear without it being their whole identity. People who like Indian aesthetics but live regular lives. People who are just trying to get dressed and feel nice about it.

Not reinventing fashion. Just making good clothes that make getting dressed a little easier and a little more fun.

If that sounds like your vibe, you're in the right place. Welcome to Zummer.

Questions? Want to chat?
Instagram DM or WhatsApp. We're around.

Follow along: @zummer.international